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Epson
(UK)
The
Brief: To Present and/or to demonstrate new Epson
product(s) at major exhibitions. Briefs to date include; launching the new
Epson EPOS range of terminals at
the Retail Show; launching the new range of large format commercial Epson
printers at Focus on Imaging’s 4 day Exhibition at the NEC, and launching new
Epson Projectors at the TECH
event.
The
Outcome: The presentations and demonstrations
attracted large crowds and a high volume of people traffic onto the Epson
stands. This lead to a large volume of immediate
printer sales via the distribution network at Focus On Imaging, and to many
qualified sales leads with commercial organisations at the other events.
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